Sprinklr to acquire Nanigans’ social advertising business.

Sprinklr, a provider of social media marketing, social advertising, content management, collaboration, advocacy and social media monitoring for large brands, agreed to acquire a social advertising business from Nanigans, a performance advertising software company supporting brands in the e-commerce and gaming space. Financial terms were not disclosed. “Social channels, with their ability to micro-target and personalize advertising, are quickly emerging as the preferred destination for performance advertisers. Sprinklr’s acquisition of Nangians’ social advertising business will enhance our modern advertising product while also helping brands reduce the number of point solutions in their MarTech stack. With Sprinklr’s unified front office, brands will have a single platform for all their social advertising, marketing, customer care, research, and engagement needs,” Ragy Thomas, Sprinklr CEO & Founder.