E*TRADE, which provides financial services, including trading, investing, banking, and managing employee stock and student loan benefit plans, completed the acquisition of Gradifi, a student loan benefit and financial wellness provider, for $30m. "Tackling student debt is vital today if we hope to set employees up for long-term financial success. As an industry leader in stock plan administration we play a significant role in helping employers meet the financial needs of their participants, and innovative offerings like Gradifi help us deliver even more firepower to plan sponsors. Beyond Gradifi’s exceptional digital platforms and tools, we are also thrilled to welcome to the E*TRADE family an outstanding team of tech-minded professionals who share our spirit of disruption and laser focus on the customer," Scott Whatley, E*TRADE Corporate Services President.