Providence Equity Partners, a private equity firm, completed the acquisition of a 67% stake in Smartly.io, a creative and digital advertising platform, for $233m. "Kristo and Tuomo together with the whole team have built an impressive platform, and we are thrilled to be partnering with them. Smartly.io has a unique opportunity to help transform the creative and media optimization process, and we look forward to supporting the Company with our experience and capital to accelerate organic and inorganic growth," said Davis Noell, Providence Managing Director.