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Announced

Completed

Helen of Troy completed the acquisition of Drybar Products for $255m.

Financials

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Transaction Value£194m
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales3.9x
EV/EBITDA13x
Share Price Premium-
One Off Charge-

Tags

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hair care

Acquisition

Friendly

hair styling

shampoo

Majority

United States

Private

Single Bidder

Personal Products

Completed

Domestic

Synopsis

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Helen of Troy, a consumer products company, completed the acquisition of Drybar Products, a provider of hair care products and services, for $255m. “We are delighted to announce that we have entered into an agreement to acquire Drybar Products, which will add a highly-respected and fast-growing brand to our Beauty business, and an 8th Leadership Brand to Helen of Troy’s portfolio," Julien Mininberg, Helen of Troy CEO.

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