Helen of Troy completed the acquisition of Drybar Products for $255m.

Helen of Troy, a consumer products company, completed the acquisition of Drybar Products, a provider of hair care products and services, for $255m. “We are delighted to announce that we have entered into an agreement to acquire Drybar Products, which will add a highly-respected and fast-growing brand to our Beauty business, and an 8th Leadership Brand to Helen of Troy’s portfolio," Julien Mininberg, Helen of Troy CEO.