Tremor International, an advertising technology company, is set to acquire Unruly, a provider of auxiliary services for motion picture distribution, from News, a diversified media and information services company. News is receiving 6.91% of Tremor International stock, subject to an 18-month lock-up period, and to certain adjustments. “Unruly will benefit from Tremor’s wide range of formats, including advanced TV and In-App, as well as an analytics suite and yield optimization tools. We are also grateful for the opportunity for Unruly to continue partnering with News and its businesses around the world, with whom we have worked so closely and productively for years," Norm Johnston, Unruly CEO.