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Announced

P&G terminates the merger with Billie.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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personal care products

Personal Products

Majority

Disposal

Friendly

Acquisition

wellness products

Private

United States

Private Equity

Single Bidder

Failed

Synopsis

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Procter & Gamble, an American multinational consumer goods corporation, terminated the merger with Billie, a growing female body care company committed to better serving women’s beauty and grooming needs. Financial terms were not disclosed. The US Federal Trade Commission filed a complaint in December aiming to halt the deal. The FTC stated that Billie sold quality razors for women at a moderate price while P&G was a market leader in selling all wet shave razors. “We were disappointed by the FTC’s decision and maintain there was exciting potential in combining Billie with P&G to better serve more consumers around the world,” Procter & Gamble and Billie.

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