Procter & Gamble, an American multinational consumer goods corporation, terminated the merger with Billie, a growing female body care company committed to better serving women’s beauty and grooming needs. Financial terms were not disclosed. The US Federal Trade Commission filed a complaint in December aiming to halt the deal. The FTC stated that Billie sold quality razors for women at a moderate price while P&G was a market leader in selling all wet shave razors. “We were disappointed by the FTC’s decision and maintain there was exciting potential in combining Billie with P&G to better serve more consumers around the world,” Procter & Gamble and Billie.