Meredith to acquire SwearBy.

Meredith, the media company, agreed to acquire SwearBy, a digital platform for word of mouth recommendations designed to crowdsource and share products. Financial terms were not disclosed. "With its trusted content and enormous audiences, Meredith is a wonderful home for SwearBy. Meredith understands that women are the biggest word of mouth agents; they share real and compelling recommendations with their friends and family all the time, influencing shopping habits and moving product. It's thrilling to know that SwearBy will continue to tap into what consumers think and feel on a much larger scale," Kate Foster Lengyel, SwearBy Founder.