New Mountain Capital-backed W2O completed the acquisition of 21GRAMS.

New Mountain Capital-backed W2O, an independent provider of analytics-driven, digital-first marketing and communications to the healthcare sector, completed the acquisition of 21GRAMS, a rapidly growing, strategic and creative marketing, advertising and patient/medical education agency dedicated to making healthcare more human. Financial terms were not disclosed. “Together, we will combine our experienced, results-oriented teams, integrating the best in proprietary data and analytics, creative content, and omnichannel activation to create a next-generation entity that’s equal parts technology and science – providing clients with a level of expertise that compares more to Netflix or Google than any network that currently exists. Simply put, we are joining together to be the first at ‘what’s next’ in health,” Jim Weiss, W2O Founder and CEO.