Amethis, alongside its partners DEG, MCB Equity Fund and IFC, led an investment round in Naivas Group, a mass distributer in Kenya with a 60 stores’ network throughout the country. Financial terms were not disclosed. "We are very excited about this partnership. As we embark on our next phase of growth, having an experienced investor with us will further strengthen the business. Amethis has a strong track record investing across Africa and in Kenya, which will add value to our operations," David Kimani, Naivas Managing Director.