Private equity firm General Atlantic led a $225m Series D funding round in AppsFlyer, a software services provider. Existing investors Qumra Capital, Goldman Sachs, DTCP, Pitango Venture Capital, and Magma Venture Partners participated in the round as well. “We are excited to partner with a company that has an experienced team and a culture focused on the customer. Attribution is becoming the core of the marketing tech stack, and AppsFlyer has established itself as a leader in this fast-growing category. AppsFlyer’s commitment to being independent, unbiased, and representing the marketer’s interests has garnered the trust of many of the world’s leading brands, and we see significant potential to capture additional opportunity in the market,” Alex Crisses, General Atlantic Managing Director. On November 24, 2020, Salesforce Ventures joined the funding round, raising the size of the round to $225m from $210m, and valuing the company at $2bn.