Colgate to acquire Hello Oral Care from Tenth Avenue Holdings.

Colgate-Palmolive, a global consumer products company is set to acquire Hello Oral Care, a premium oral care brand, from Tenth Avenue Holdings, a diversified holding company. Financial terms were not disclosed. “We are excited to welcome Hello to the Colgate family and are especially pleased that Craig and Lauri will continue in their leadership roles. We have great respect for the Hello team and their impressive product line, and value the strong connection they have made with younger consumers. With its distinct on-trend positioning, Hello is a terrific complement to our Colgate and Tom’s of Maine brands and we look forward to supporting its continued growth and success,” Noel Wallace, Colgate President, and CEO.