SoftBank is set to invest $300m in FirstCry, a baby and mother care products retailer. The Japanese conglomerate will pump in an additional $100m as the second tranche of investment in the Indian company a year later. The funding from SoftBank is likely to help FirstCry grow both online and offline to take on bigger rivals with broader reach such as Amazon, Walmart-owned Flipkart, Reliance and the Future Group. The capital reportedly will also be used to scale up the recently launched parenting platform adding multi-media formats as well as for foray into private labels.