Announced
Completed
Financials
Tags
Majority
eyewear
Private
United States
Clothing and Accessories
Friendly
Acquisition
Single Bidder
Private Equity
Cross Border
Completed
Synopsis
Safilo Group, an Italian company that designs, produces and distributes prescription frames, sunglasses, sports eyewear, ski goggles and helmets, completed the acquisition of a majority stake in Privé Revaux, which designs sunglasses and eyeglasses, for $67m. "We are very pleased to enrich our proprietary brand portfolio with Privé Revaux, a fast-growing US-origin brand, which contributes a millennial-focused digital marketing strategy and whose mission is to offer affordable, high-quality, beautifully designed eyewear, using celebrities’ endorsements to drive brand awareness and sales," Angelo Trocchia, Safilo Chief Executive Officer.
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