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New Deal


Announced

Completed

CITIC Capital Holdings completed the acquisition of ScentAir from Parthenon Capital for $436m.

Financials

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Transaction Value£338m
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Acquisition

United States

Single Bidder

perfume

Private

Completed

Consumer Services: Other

Private Equity

fragrance

fragrance manufacturer

Majority

Friendly

Disposal

Cross Border

Synopsis

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Private equity firm CITIC Capital Holdings, completed the acquisition of ScentAir, a provider of scent marketing solutions, from private equity firm Parthenon Capital, for $436m. “On behalf of the management team at ScentAir, we’d like to thank Parthenon Capital for their effective sponsorship of our business these past five years. We’d also like to thank CITIC Capital for their confidence in our business and their sponsorship of us going forward. We feel very fortunate to enjoy relationships with great private equity firms such as these,” Dan Connors, ScentAir CEO.

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