INVNT to acquire Folk Hero from Calzedonia Group.

INVNT, the global live brand storytelling agency, agreed to acquire Folk Hero, a brand strategy firm that works with global companies, from Calzedonia Group, a retailer of apparel products. Financial terms were not disclosed. "INVNT’s acquisition of Folk Hero ladders up to our overarching vision to be the best brand storytellers in the world. We recognize that to achieve our vision, we must evolve our offering to meet our clients at whatever stage of the storytelling cycle they need us. At a time when many of the old rules of marketing are changing, we believe that the brands with the best stories, told well, will win. And when our clients win, we win," Kristina McCoobery, INVNT COO.