Affinity to acquire Nudge.ai.

Affinity, the relationship intelligence platform, agreed to acquire Nudge, a revenue intelligence platform designed to build relationships and grow sales. Financial terms were not disclosed. Affinity will acquire the Nudge technology as well as the company’s Intellectual Property and the majority of its product and engineering team. This will enable Affinity to accelerate its new relationship intelligence product geared towards sales teams, which is due out later this year. “At Nudge, we are very proud of the platform we built to help sales professionals grow high-performance relationships, and we’re excited to join Affinity so that we can continue to deliver even more tools to help salespeople exceed. The Affinity team shares our commitment to product excellence, as well as our belief that relationships hold the key to success in today’s technology-driven workplaces. It’s a perfect match not only for our product vision but also because our corporate values align so well," Paul Teshima, Nudge.ai CEO and Co-founder.