Warburg Pincus-backed Trax completed the acquisition of Survey.com.

Private equity firm Warburg Pincus-backed Trax, a provider of computer vision and analytics solutions for the retail industry, completed the acquisition of Survey.com, a provider of prescriptive sales activation and merchandising services. Financial terms were not disclosed. “We are thrilled to join Trax, a company we all know is passionate about empowering brands and retailers to win at the shelf. Survey.com will further strengthen and advance Trax’s comprehensive portfolio of solutions through our unique retail intelligence platform, which prescribes data-driven retail strategies for CPG brands and provides an on-demand workforce to execute in-store microservices,” Panos Bethani, Survey.com CEO and Founder.