Announced
Completed
Financials
Tags
Completed
outdoor equipment
Majority
Private
Acquisition
Friendly
Single Bidder
United Kingdom
E-commerce
Synopsis
Kooc Media, a base camp of several online brands, completed the acquisition of BeActiveOutdoors.com, an established website that specializes in information about outdoor equipment and other outdoor topics. Financial terms were not disclosed. "We are pleased to add this growing online property to our portfolio of brands at Kooc Media. We have been looking to enter the outdoor market for a while and have been looking for the ideal site which we can shape and grow using our established formula. Since taking over we have rebranded the site with an exciting new logo which better reflects the target market. We have also launched a new website design which will allow us to expand to cover new outdoor pursuits," Oliver Dale, Kooc Media's Founder and Owner.
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