Maven completed the acquisition of LiftIgniter.

Maven, a group media network, completed its acquisition of LiftIgniter, a machine learning personalization platform powering recommendations for content across every digital touchpoint. Financial terms were not disclosed. “Our team’s mission remains unchanged since the early days of digital media, which is to empower great journalism with great technology, material distribution, and monetization. LiftIgniter enables and enhances all three of these focus areas. Its powerful personalization technology, together with Maven’s leading edge technology stack, creates a product offering for publishers unmatched in the industry,” James Heckman, Maven founder.