PE-backed Global Savings Group, a major global payer in digital marketing, completed the merger with iGraal, a subsidiary of M6 Group, a French media holding company, in a €124m ($134m) deal. As a result, M6 Group becomes the leading shareholder in GSG, with 38% of the capital and will consolidate its results via the equity method. With this transaction, M6 Group is reinforcing its cash and cash equivalents while consolidating its position on the growing market of performance marketing thanks to the creation of a leading international digital group within the cashback and couponing market.