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New Deal


Announced

Completed

Advance completed the acquisition of The IRONMAN Group from Wanda Sports Group for c. $730m.

Financials

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Transaction Value£544m
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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triathlon

Entertainment

Majority

racing

United States

sports

Friendly

Acquisition

Private

sports and entertainment

Single Bidder

Completed

Private Equity

Cross Border

Synopsis

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Advance Publishing, a business holding company, and Orkila Capital, an investment management service provider, completed the acquisition of The IRONMAN Group, a portfolio of events from Wanda Sports Group, a sports events, media and marketing platform in a c. $730m deal. "The successful completion of this transaction within the anticipated time frame was a priority for us. We believe that through this completion, we achieved one of the critical steps towards increasing our financial stability and reducing debt leverage. I am pleased that The IRONMAN Group will continue to work with us to further expand our mass participation business, in China, for the benefit of all of our stakeholders. We remain committed to growing our Mass Participation segment globally and driving further growth in the Chinese market," Hengming Yang, Wanda Sports Group President and CEO.

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