Announced
Completed
Financials
Tags
Friendly
Acquisition
Majority
Single Bidder
Food Products
pork industry
beef industry
United States
Private
Completed
Private Equity
Synopsis
Sonoma Brands, an emerging brand private equity investor and incubator, completed the acquisition of KRAVE, a producer of gourmet meat, poultry and now plant-based protein snacks, from The Hershey Company, a manufacturer of chocolate, sweets, mints and other great-tasting snacks. Financial terms were not disclosed. “I have always had a great relationship with The Hershey Company and watched them grow KRAVE. From expanding KRAVE’s product offerings to dipping into the plant-based category and increasing worldwide distribution, KRAVE is in a great spot to come back home to Sonoma where we can continue the brand's fantastic momentum as a category leader,” Jon Sebastiani, Sonoma Brands Founder and Managing Partner.
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