Sonoma Brands completed the acquisition of KRAVE from The Hershey Company.

Sonoma Brands, an emerging brand private equity investor and incubator, completed the acquisition of KRAVE, a producer of gourmet meat, poultry and now plant-based protein snacks, from The Hershey Company, a manufacturer of chocolate, sweets, mints and other great-tasting snacks. Financial terms were not disclosed. “I have always had a great relationship with The Hershey Company and watched them grow KRAVE. From expanding KRAVE’s product offerings to dipping into the plant-based category and increasing worldwide distribution, KRAVE is in a great spot to come back home to Sonoma where we can continue the brand's fantastic momentum as a category leader,” Jon Sebastiani, Sonoma Brands Founder and Managing Partner.