Accel-KKR-backed Partnerize completed the acquisition of BrandVerity.

Accel-KKR-backed Partnerize, a provider of partner automation solutions for global brands, completed the acquisition of BrandVerity, a SaaS provider of brand protection solutions. Financial terms were not disclosed. “Integrating BrandVerity into our platform is a game-changer for partnership marketing, and an important step toward realizing our vision of powering better partnerships for every brand. A majority of leading brands now drive a large share of their revenue and customer experiences through partnerships, and BrandVerity’s state-of-the-art monitoring and compliance solutions will improve both the quality and effectiveness of these partnerships," Mal Cowley, Partnerize Co-Founder and CEO.