S4 Capital-backed MightyHive, a marketing firm, agreed to merge with Digodat, a digital analytics company. Financial terms were not disclosed. “Our existing analytics practices and consulting offerings will increase the depth and broaden the reach of MightyHive’s analytics services. The ability to offer MightyHive’s entire suite of consultancy services is an exciting move for Digodat and our clients,” Alan Daitch, Digodat Founder and CEO.