Announced
Completed
Financials
Tags
Private
Single Bidder
software
Friendly
United States
Software
Majority
Acquisition
Private Equity
Disposal
Completed
Synopsis
Demandbase, a developer of marketing solutions, completed the acquisition of Engagio, an American software company. Financial terms were not disclosed. "The acquisition accelerates everything I wanted to create in an ABM platform. We will combine Demandbase's strong go-to-market function and technological expertise with Engagio's deep marketing automation and CRM expertise. But it's our shared vision for reimagining both the ABM and B2B martech landscapes that gets me truly excited for the future," Jon Miller, Engagio Co-Founder and Chief Executive Officer.
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