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Announced

lululemon athletica to acquire MIRROR for $500m.

Synopsis

lululemon athletica, an athletic apparel retailer domiciled in Delaware and headquartered in Vancouver, agreed to acquire MIRROR, an in-home fitness company, for $500m. "In 2019, we detailed our vision to be the experiential brand that ignites a community of people living the sweatlife through sweat, grow and connect. The acquisition of MIRROR is an exciting opportunity to build upon that vision, enhance our digital and interactive capabilities, and deepen our roots in the sweatlife. We look forward to learning from and working with Brynn Putnam and the team at MIRROR to accelerate the growth of personalized in-home fitness," Calvin McDonald, lululemon athletica CEO.

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