Interparfums to acquire a 25% stake in Divabox.

Interparfums, a French-based company engaged in the design, manufacturing and marketing of fragrances, agreed to acquire a 25% stake in Divabox, an owner of the Origines-parfums e-commerce platform for beauty products. Financial terms were not disclosed. “With online sales for perfumes and cosmetics growing every year, a trend that has been accelerated by the health crisis, IPSA has been on the lookout for an opportunity to integrate an e-retail dimension since 2019. This partnership fits perfectly with this strategy,” Jean Madar, Inter Parfums Chairman & CEO.