Announced
Financials
Tags
Pending
Disposal
garden equipment
Cross Border
Acquisition
Private
Germany
Household Equipment and Products
Friendly
Single Bidder
Majority
Synopsis
Poetic, a provider of planters in the garden sector, agreed to acquire the EMSA Garden activity, a subsidiary of Groupe SEB specialized in the design, manufacture and distribution of kitchen tools and accessories. Financial terms were not disclosed. The EMSA Garden range complements Poétic’s assortment in all relevant price categories, both in terms of products and geographic presence. Expert in the Garden business, Poétic is thus reinforcing its presence in Europe and its innovation capacity.
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