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New Deal


Announced

Poetic to acquire the EMSA Garden activity of Groupe SEB.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Pending

Disposal

garden equipment

Cross Border

Acquisition

Private

Germany

Household Equipment and Products

Friendly

Single Bidder

Majority

Synopsis

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Poetic, a provider of planters in the garden sector, agreed to acquire the EMSA Garden activity, a subsidiary of Groupe SEB specialized in the design, manufacture and distribution of kitchen tools and accessories. Financial terms were not disclosed. The EMSA Garden range complements Poétic’s assortment in all relevant price categories, both in terms of products and geographic presence. Expert in the Garden business, Poétic is thus reinforcing its presence in Europe and its innovation capacity.

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