Poetic to acquire the EMSA Garden activity of Groupe SEB.

Poetic, a provider of planters in the garden sector, agreed to acquire the EMSA Garden activity, a subsidiary of Groupe SEB specialized in the design, manufacture and distribution of kitchen tools and accessories. Financial terms were not disclosed. The EMSA Garden range complements Poétic’s assortment in all relevant price categories, both in terms of products and geographic presence. Expert in the Garden business, Poétic is thus reinforcing its presence in Europe and its innovation capacity.