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New Deal


Announced

Completed

Digital Media Solutions completed the acquisition of SmarterChaos.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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digital marketing

United States

Private

Completed

Digital Services

Friendly

Single Bidder

Domestic

Acquisition

Majority

Synopsis

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Digital Media Solutions, a provider of technology and digital performance marketing solutions, completed the acquisition of SmarterChaos, a premier digital marketing and online performance management agency. Financial terms were not disclosed. "SmarterChaos has an incredible roster of brands and is well-known throughout the industry for providing top-notch service and results. Bringing together the DMS and SmarterChaos teams will result in more expansive media distribution and an even greater ability to provide customized, performance-based customer acquisition solutions that provide direct accountability for every media dollar spent," Joe Marinucci, DMS CEO.

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