Bazaarvoice to acquire Curalate.

Bazaarvoice, a provider of product reviews and user-generated content solutions, agreed to acquire Curalate, a tool that helps e-commerce businesses and online retailers improve their visibility, enabling customers and potential consumers discover their products and improving business revenue at scale. Financial terms were not disclosed. “From the outset, Curalate has believed that social media and visual content would shape how consumers shop. This vision has been validated by the 1k+ brands we work with and the hundreds of millions of people who engage with Curalate experiences. Now, by joining Bazaarvoice, we have the opportunity to accelerate what we started while bringing an extraordinary value proposition to brands and retailers globally,” Apu Gupta, Curalate CEO and Co-Founder.