A consortium of investors including Masafi, Al Ghurair Foods, and Al AlRajhi Holdings, agreed to acquire Milling Company 3, a flour milling company, for $200m. The successful award of sale of the Milling Companies in the first batch of the privatization reflects the attractiveness of Saudi Arabia's flour sector to investors. The flour milling sector represents one of the targeted sectors for full privatization under the Kingdom of Saudi Arabia's Vision 2030.