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Announced

Vista Equity Partners-backed Mediaocean to acquire 4C Insights for $150m.

Financials

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Transaction Value£118m
Consideration TypeCash, Ordinary Shares
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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United States

Information / Data Services

Single Bidder

Private

Friendly

Acquisition

Majority

Private Equity

marketing technology

Pending

Synopsis

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Vista Equity Partners-backed Mediaocean, a media software company, agreed to acquire 4C Insights, a marketing technology company specializing in audience data, analytics and ad planning across streaming video and social media, for $150m. Mediaocean could benefit from the fact that it is already used by agencies globally, making it faster to deploy Mediaocean’s new capabilities than if it was a completely new product or company.

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