Announced
Synopsis
Vista Equity Partners-backed Mediaocean, a media software company, agreed to acquire 4C Insights, a marketing technology company specializing in audience data, analytics and ad planning across streaming video and social media, for $150m. Mediaocean could benefit from the fact that it is already used by agencies globally, making it faster to deploy Mediaocean’s new capabilities than if it was a completely new product or company.
Principals
Show Details & Financials
Sort
Search a database of more than 250,000 verified dealmakers
Receive automated updates on global transactions
Follow the activity, relationships and transactions of top dealmakers
© COPYRIGHT 2024 MERGERLINKS LIMITED.
ALL RIGHTS RESERVED.
15 BONHILL STREET, LONDON, EC2A 4DN, UNITED KINGDOM.