Vista Equity Partners-backed Mediaocean to acquire 4C Insights for $150m.

Vista Equity Partners-backed Mediaocean, a media software company, agreed to acquire 4C Insights, a marketing technology company specializing in audience data, analytics and ad planning across streaming video and social media, for $150m. Mediaocean could benefit from the fact that it is already used by agencies globally, making it faster to deploy Mediaocean’s new capabilities than if it was a completely new product or company.