Hopjump to acquire SmarterTravel from Tripadvisor.

Hopjump, a digital marketing company and provider of personalized travel recommendations, agreed to acquire SmarterTravel, a provider of independent advice travel deals, from Tripadvisor, an American online travel company. Financial terms were not disclosed. “The travel industry has taken a hit, but it will absolutely come back. Hopjump is taking a long approach on travel, and this acquisition positions us to engage further with our customers to ensure that they can make educated decisions on where, when, and how to travel. Now, more than ever, people are looking for information and guidance on how to travel in 2020 and beyond. The addition of the SmarterTravel portfolio positions us to serve all types of 21st-century travelers,” Jordan Staab, Hopjump Co-Founder and President.