L Catterton, an American private equity company based in Greenwich, completed the investment in IAFSTORE, an online supplements store in Italy and one of the major European players in this segment. Financial terms were not disclosed. "Italy is the largest market in Europe for sports nutrition and supplements and in IAFSTORE®, we saw an opportunity to invest in an e-commerce leader operating in an attractive, yet fragmented market. As the largest direct-to-consumer platform in Italy with a differentiated value proposition, we believe the Company can further penetrate adjacent customer segments by leveraging existing dedicated brands. We look forward to partnering with Alessandro, Stefano, and the rest of the talented management team to accelerate IAFSTORE's expansion and solidify the Company's leading position in the growing Italian market," Luigi Feola, L Catterton Managing Partner.