Naver, a provider of Internet site with web portal services, completed a $36m investment in SM Entertainment, a South Korea's entertainment company. “In the era of Ontact, synergy between the two companies is expected as we will join hands with Naver, which has a non-face-to-face content platform competitiveness. SM will open a new era of entertainment by providing differentiated content to global fans," Seongsu Lee, SM Entertainment CEO.