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Announced

Tulip to acquire Blueday.

Synopsis

Tulip, a company active in cloud-based retail mobile solutions, agreed to acquire privately held Blueday, a company active in Store Performance Management systems based in Boston, Massachusetts. Financial terms were not disclosed. The acquisition of Blueday will help enhance Tulip’s retail omnichannel solutions with store performance systems designed to empower retail associates and increase store efficiencies. "I am thrilled to be a part of the Tulip team to help better connect retail associates around the world with their customers. Tulip is a leader in helping retail businesses transform their connected store experiences. By merging our technologies, we’ve enhanced our analytic capabilities and elevated clienteling services to provide seamless and integrated experiences," Graeme Grant, Tulip Head of Business Development.

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