Announced
Financials
Sources
Tags
dating app
Pending
Private
Acquisition
Single Bidder
China
Online and Social Platforms
Friendly
Majority
Synopsis
BlueCity, the owner of China’s biggest gay men dating app Blued, agreed to acquire LESDO, a Chinese lesbian dating app. Financial terms were not disclosed. One of the main focuses with the acquisition would be to win back customers who had left LESDO for other lesbian apps, adding that BlueCity would offer marketing guidance, financing, and algorithm support to boost LESDO’s performance and image, Ma Baoli, BlueCity’s Founder and Chief Executive.
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