BlueCity to acquire LESDO.

BlueCity, the owner of China’s biggest gay men dating app Blued, agreed to acquire LESDO, a Chinese lesbian dating app. Financial terms were not disclosed. One of the main focuses with the acquisition would be to win back customers who had left LESDO for other lesbian apps, adding that BlueCity would offer marketing guidance, financing, and algorithm support to boost LESDO’s performance and image, Ma Baoli, BlueCity’s Founder and Chief Executive.