Strattam Capital-backed Blacksmith Applications completed the acquisition of Food Sales Enablers.

Strattam Capital-backed Blacksmith Applications, a provider of SaaS-based trade promotion management and optimization software, completed the acquisition of Food Sales Enablers, which provides integrated sales enablement and mobile technology solutions. Financial terms were not disclosed. "The industry is hungry for technology that helps sales teams pinpoint exactly where net-new opportunities exist. For a long time, ordinary CRM solutions have served as basic activity monitoring systems. They have a purpose, but they haven't propelled profit. The combination of our trade system data and FSE's platform and cataloged customer insights will finally deliver an easy enablement solution that puts sales teams back on the attack. We can help them sell more by telling them exactly where to go and even what price point should win the deal. That's a CRM solution sales teams will get behind," Paul Wietecha, Blacksmith Application President and CEO.