Beam Suntory completed the acquisition of On The Rocks Premium Cocktails.

Beam Suntory, a premium spirits distributor, completed the acquisition of On The Rocks Premium Cocktails, a rapidly growing premium ready-to-drink cocktail brand. Financial terms were not disclosed. “On the Rocks is the pioneer in the premium pre-mixed cocktails category, and joining forces couldn’t come at a better time. We have an ambition to become #1 in the spirits-based ready-to-drink market, and On The Rocks will be a key growth platform that we’ll build along with our fast-growing pre-mixed highball products. We see tremendous opportunity to expand the OTR brand to new occasions, formats, cocktail recipes, and the low-ABV space,” Albert Baladi, Beam Suntory President & CEO.