Insight Partners-backed Episerver, a software company, agreed to acquire Optimizely, a provider of progressive delivery and experimentation software. Financial terms were not disclosed. Subject to customary closing conditions and attainment of regulatory clearances, the acquisition is expected to close in Q4 of 2020. “Episerver and Optimizely have a shared vision to optimize every customer touchpoint through the use of experimentation. Together, we will enable our customers to do more testing, in more places, with greater ease than ever before. We believe this combination will make experimentation a mainstream business best practice and an essential part of competing and winning customers in an online world. With the combination of creation and optimization, we look forward to building a new community of digital experience leaders,” Jay Larson, Optimizely CEO.