Playfly completed the acquisition of the sports marketing business of OUTFRONT Media.

Playfly, a full-service sports marketing company, completed the acquisition of the sports marketing business of OUTFRONT Media. The Sports Marketing operating segment is the marketing and multimedia rights holder for a variety of colleges, universities and other educational institutions across the United States. Financial terms were not disclosed. In adding Collegiate Star League and WorldGaming, Playfly said it will create a “more visible and stronger on-campus esports presence for student and alumni engagement, college scholarships, and possible career paths into esports.”