MarketCast to acquire Deductive.

MarketCast, a research, analytics and data science services provider, agreed to acquire Deductive, formerly called Dativa, a data science services provider. Financial terms were not disclosed. "The acquisition of Deductive addresses the changing needs of modern media companies and brands that require an ability to process complex data from a variety of sources at speed and scale. MarketCast has long been known for its incredible quantitative and qualitative research capabilities. Being able to now add data science and advanced analytics to this research mix is game-changing for our clients and the industry as a whole," John Batter, MarketCast CEO.