Spark Capital led a $42m Series C investment round in Alfred, an end-to-end resident experience company. Prior investors PE firms New Enterprise Associates and Greystar, and new investor 166 2nd, the family office of Adam Neumann also participated. “Covid-19 has catalyzed change in consumer habits and technology use at an unprecedented pace for all of us, compelling a reexamination of how we interact with one another and placing a renewed emphasis on the importance of the home. These recent months have reinforced the values of connectivity and community investment that serve as a foundation for our company. This most recent raise provides us with the financing needed to grow in sync with the expanding in-home economy. We are grateful for the support of our investors, both existing and new, and the confidence they have placed in our strategy, platform, and vision,” Marcela Sapone, Alfred CEO & Co-Founder.