Spin Master, a global children's entertainment company, agreed to acquire Rubik's Brand, a widely popular mechanical puzzle manufacturer, for $50m. "The Rubik's Cube is an iconic puzzle that has permeated pop culture and captivated fans for more than 40 years. We are excited for the opportunity to put our marquee innovation on the entire Rubik's portfolio and expand distribution through our global footprint," Elizabeth LoVecchio, Spin Master Marketing Vice President.